Custom Presentation Folders: Doing business is a form of seduction

Seduction, at least in its early stages, is all about sites and aromas, touching and persuading. That is why when people meet top begin to close a deal, all these aspects play a subtle role in the process. When a company is interested in wooing a prospective client they will do so by meeting, negotiating and leaving something to remember them by. That something will be contained in a presentation folder, and the better the folder looks, the more serious the company appears and the better the chance they have of closing the deal.

That is the reason that more and more companies are prepared to spare very little expense and time in the design and production of a custom presentation folder to enhance their image. Corporate image is a big thing these days in the world of business, running through the range from business cards, company stationary, catalogues and brochures to web sites.

When a company representatives presents a potential or existing clients with a custom presentation folder containing stylized highly quality brand catalogues or an explicit price quote or presentation, if it is enclosed in a leather bound presentation folder then the favorable impression gained might well be the one that will tip the scales and win the contract and a serious long term client.

Competition in the world of business is good and often it is very fierce. Larger companies go into each financial year with overheads that they have to cover. If they do not win sales, then pretty soon their overheads will eat them up and they will be unable to survive. This why the larger the company the more they are prepared to spend on marketing their company and its products. These companies will be spending between five to ten per cent of their annual turnover on marketing materials, with a special emphasis being placed on presentation. Many of these companies place a major emphasis on having a presence at major trade shows and conferences and meeting both existing and prospective clients.

Many of the larger manufacturing concerns have several divisions, each marketing their own range of products. These companies will be looking to design and purchase a custom presentation folder that show the parent company's logo and address, while being flexible enough to contain the literature of the particular division, as well as the relevant contact details. The sensible approach in designing a custom presentation folder is to leave a small opening where a local representative can leave his business card to ensure that future contact can be at a more personal level.

Every encounter will end with a firm handshake and giving out a custom presentation folder containing all the latest information on the company and its products. It might be that only ten percent of all the folders distributed at these trade shows and conferences generate any form of subsequent response and interaction. Although there are very few statistics generally available, probably only one in a hundred of any custom presentation folders ever handed out have resulted in some form of transaction taking place.

However this conversion figure is usually enough for most companies. As the man once said, "You need to speculate to accumulate." And that certainly appears to be the case in marketing, and especially custom presentation folders.